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If you visited this blog in the past years, you probably know about my friendship with Beautik Haute Parfumerie ( here and here), and the fact I looove to spend time there. Now ( well, actually last autumn), I visited them and decided to make myself a present. The perfume is such a personal experience, that I strongly believe it should be chosen by us directly and not received as a gift. Doesn't matter how well the "giver" knows us and our way of living, our sense of smell is emotional and we buy fragrances not only because we like their smell but also because they reflect our personality. Here are a few things you need to know about perfumes, when searching "the right one."
Last but not least, I'm very curious: do you actually form opinions about people based on the fragrance they’re wearing?
I'm so happy I had the chance to sit with Diane Pernet and talk about blogging, fashion films and perfumes. She is one of those rare people who can give you precious advices that doesn't feel like advices, but more as a conversation with your best friend. Also, she's one of those ( I admire so much) who's guiding herself, her passions and her business by instincts and by the "special something" she's finding in the creativity field.
Did you know she was, if not the first, one of the firsts who opened a fashion blog, in 2005 !!! Did you know that a fashion film can help a brand in terms of awareness and in terms of sales, too? Wait, what I am doing? Watch the interview, I'm not gonna spoil it up!